Call Tracking

This feature enables us to track and record each of the incoming calls from your ReachLocal campaigns so you can audit and rate them.

How it Works

1. A consumer sees your ReachLocal advertising or Web marketing campaign and calls a special tracking phone number.
2. The call tracking number forwards your calls in real time to the phone number of your choice.
3. Our technology records every phone call generated by your campaign.
4. Through our reporting, we show you all of the call details such as call duration, date, time, and caller ID.
5. With call recording enabled, you can play back your calls to audit and rate them from your ReachLocal report.
6. We store your recorded audio files for 90 days so you can see how your call handling is improving over time.

Benefits

1. Improve customer service through the ability to hear how your calls are handled by staff
2. Gain insights in how to improve converting leads into sales
3. Measure separate campaigns using unique tracking phone numbers